As journalists experiment with AI, audiences are paying attention and they have questions. New research from Trusting News shows that news consumers want to know how and when AI is used in the reporting process.
For the past year, Trusting News has partnered with newsrooms to test ways of being transparent about AI — from brief notes in story footers to detailed explainers and recurring editor’s notes. In a webinar in December, Lynn Walsh, Assistant Director of TrustingNews.org, shared what the organization has learned from both newsroom experiments and audience surveys, including which disclosure styles strengthened trust and which ones raised new questions.
You can watch the presentation here.
You’ll learn:
How different newsrooms are disclosing AI use in stories
What types of language make AI disclosures clearer and more trustworthy
How audiences responded to various AI use disclosures
Practical tips for developing or improving your newsroom’s AI transparency strategy